Internet's impact on Media Production
- Anyone can produce media nowadays. This links with the theory of participatory culture in which Henry Jenkins suggests that we are able to expand communities, extend opportunities and exchange knowledge.
- There is an argument against this theory as most people who upload videos are white middle class males so there is still room for participatory culture to expand so a range of different cultures and types of people can get involved.
- Furthermore to this statement that anyone can produce media the Crowd Sourcing theory by Jeff Howe shows that even people without a budget can produce. Jeff Howe's theory is about when someone puts their intent out onto the internet and then get free support, information, ideas, labour from other people on the internet for a project they want to do.
- Charlie McDonell makes a living out of creating YouTube videos on his own channel called Charlieiscool. He is a prosumer - the internet has a massive impact on prosumers! He gets lots of money from sponsorship on his page and his website and is famous amongst his own fans.
Internet's impact on Distribution
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Internet's impact on Exhibition
Plan for Exam Answer
- Introduction
- Main Body
- Conclusion
Friday, 20 May 2011
Tuesday, 3 May 2011
Music video analysis
Voyeurism:
Adam shows off his body before getting in the shower and then we see a close up of him brushing his teeth. We knew which close ups highlighted Adam due to better knowledge. This is a good way to sell the artist. Also Annabelle is included in the music video to attract a larger audience and appeal to the male audience. In the past we may have not included a girl in the video and would have just had the same 3 people.
Selling the Artist:
Adam has the most screentime and is the leader of his group of friends. However in previous videos we might have only focused on Adam but in this music Video Jack and Harry are given minor roles as the artist is sold as a group. We tried to sell the band image by having Adam,Jack,Harry hanging around school together as a group which links to the digipak. Adam is not sold as a cool/popular character because he is rejected and doesn't end up happy.
Lyrics/Visuals:
When the lyrics "touch you, touching me", everyone does the movement. The way we developed this skill is because of our better editing techniques, we could time the visuals to match the lyrics exactly and also manage which clips match what parts of the song - the editing is not completely in chronological order.
Music/Visuals:
At the beginning, the video is skipped along to match the beat and Adam's dancing matches it too. this has developed because we have learnt how to edit the video to the beat more accurately. The video fits the song because it is about the boys trying to win over 1 girl and all failing.
Intertextuality:
Adam is wearing a Superdry shirt which could be used as advertising. Also the video takes place in Long Road College. To maintain the costumes we made sure that we wore the same outfits when filming to keep the video fluent.
Genre:
The music is pop, we try to match the conventions by doing things such as adding a storyline relatable to the audience - students. We also tried to add as many jump cuts and videos of us singing and dancing. I think our skills have developed through our planning phase, we knew what locations to use, and what scenes we were going to do on what days - this level of coordination allowed us to create a video that matched the genre conventions.
Adam shows off his body before getting in the shower and then we see a close up of him brushing his teeth. We knew which close ups highlighted Adam due to better knowledge. This is a good way to sell the artist. Also Annabelle is included in the music video to attract a larger audience and appeal to the male audience. In the past we may have not included a girl in the video and would have just had the same 3 people.
Selling the Artist:
Adam has the most screentime and is the leader of his group of friends. However in previous videos we might have only focused on Adam but in this music Video Jack and Harry are given minor roles as the artist is sold as a group. We tried to sell the band image by having Adam,Jack,Harry hanging around school together as a group which links to the digipak. Adam is not sold as a cool/popular character because he is rejected and doesn't end up happy.
Lyrics/Visuals:
When the lyrics "touch you, touching me", everyone does the movement. The way we developed this skill is because of our better editing techniques, we could time the visuals to match the lyrics exactly and also manage which clips match what parts of the song - the editing is not completely in chronological order.
Music/Visuals:
At the beginning, the video is skipped along to match the beat and Adam's dancing matches it too. this has developed because we have learnt how to edit the video to the beat more accurately. The video fits the song because it is about the boys trying to win over 1 girl and all failing.
Intertextuality:
Adam is wearing a Superdry shirt which could be used as advertising. Also the video takes place in Long Road College. To maintain the costumes we made sure that we wore the same outfits when filming to keep the video fluent.
Genre:
The music is pop, we try to match the conventions by doing things such as adding a storyline relatable to the audience - students. We also tried to add as many jump cuts and videos of us singing and dancing. I think our skills have developed through our planning phase, we knew what locations to use, and what scenes we were going to do on what days - this level of coordination allowed us to create a video that matched the genre conventions.
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