Internet's impact on Media Production
- Anyone can produce media nowadays. This links with the theory of participatory culture in which Henry Jenkins suggests that we are able to expand communities, extend opportunities and exchange knowledge.
- There is an argument against this theory as most people who upload videos are white middle class males so there is still room for participatory culture to expand so a range of different cultures and types of people can get involved.
- Furthermore to this statement that anyone can produce media the Crowd Sourcing theory by Jeff Howe shows that even people without a budget can produce. Jeff Howe's theory is about when someone puts their intent out onto the internet and then get free support, information, ideas, labour from other people on the internet for a project they want to do.
- Charlie McDonell makes a living out of creating YouTube videos on his own channel called Charlieiscool. He is a prosumer - the internet has a massive impact on prosumers! He gets lots of money from sponsorship on his page and his website and is famous amongst his own fans.
Internet's impact on Distribution
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Internet's impact on Exhibition
Plan for Exam Answer
- Introduction
- Main Body
- Conclusion
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