What impact has the internet had on media production, distribution and exhibition?

Internet's impact on Media Production 
- Anyone can produce media nowadays.  This links with the theory of participatory culture in which Henry Jenkins suggests that we are able to expand communities, extend opportunities and exchange knowledge. 
- There is an argument against this theory as most people who upload videos are white middle class males so there is still room for participatory culture to expand so a range of different cultures and types of people can get involved. 
- Furthermore to this statement that anyone can produce media the Crowd Sourcing theory by Jeff Howe shows that even people without a budget can produce.  Jeff Howe's theory is about when someone puts their intent out onto the internet and then get free support, information, ideas, labour from other people on the internet for a project they want to do.
- Charlie McDonell makes a living out of creating YouTube videos on his own channel called Charlieiscool.  He is a prosumer - the internet has a massive impact on prosumers!  He gets lots of money from sponsorship on his page and his website and is famous amongst his own fans.

Internet's impact on Distribution
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Internet's impact on Exhibition

Plan for Exam Answer
- Introduction

- Main Body

- Conclusion

Essay Analysis - TEA

From reading the essay answer and evaluating it we have come to the conclusion that it has both positive and negative points.  We feel that there was a lot of good analysis in the answer but we feel they need to include a lot more terminology and theories.  The answer only included 2 theories which were the Marxist theory and the Althusser theory. Their terminology could be more media specific to enhance their answer and show their media knowledge.  Also, although there is a lot of analysis there isn't much on the candidates own opinion.  We feel if they included this, the answer would be much improved.  We are happy with the examples used in the essay answer as there is a range such as "Eastenders", "Shameless", "Cinderella Man", "2009 Lloyds TSB Advert" and "Facebook"plus many more.

T - Level 2 

E - Level 3

A - Level 4

Essay Analysis - TEA

From reading the essay answer and evaluating it we have come to the conclusion that it has both positive and negative points.  We feel that there was a lot of good analysis in the answer but we feel they need to include a lot more terminology and theories.  The answer only included 2 theories which were the Marxist theory and the Althusser theory. Their terminology could be more media specific to enhance their answer and show their media knowledge.  Also, although there is a lot of analysis there isn't much on the candidates own opinion.  We feel if they included this, the answer would be much improved.  We are happy with the examples used in the essay answer as there is a range such as "Eastenders", "Shameless", "Cinderella Man", "2009 Lloyds TSB Advert" and "Facebook"plus many more.  

T - Level 2 

E - Level 3

A - Level 4

Roland Barthes Theory - Semiology

Are You Being Served?

Signifier = The departments are separated
Signified = They are for different sections of the store i.e mens and womens clothing
Sign = Men and Women are separated in society at this time.

Upstairs Downstairs

Signifier = The two sections of the house are divided
Signified = Upstairs for the owners of the house, Downstairs for the workers.
Sign = Shows the divide between classes. The workers are the lower class and the owners are the higher class.

Alfie

Signifier = Abortion
Signified = Character does not want the child.
Sign = Society at that time would look down upon women who have bastard children.

To what extent is human identity increasingly mediated?

 - Fish Tank: It creates a 'grubby', poor identity for people living in council estates. The audience would take it as literal which relates to the theory of Marcuse. Marcuse believes we follow what the media say and accept what you see and believe it.

- The main characters of Fish Tank are known as lower class which relates to the theory from Stryker.  The family in the film would be considered as common and create there own identity which is Strykers theory. The theory relates to the film as it develops a consistent identity of a family.
Are you being served? Gives the impression that younger people are unintellectual It also creates a overly camp image of the man hinted to be homosexual.

An education is increasingly mediated as the audience are easily effected by the change in emotions from Jenny. This follows Althusser's theory as the film controls the audiences feeling towards Jenny. The theory means we take their representations to be reality which is what happens to Jenny as at the beginning we see Jenny as a naive young girl then becomes a confident, poised girl then falls back to be naive and confused.
 

Coronation Street represents an image of a poor person in the 1970s through the character of Tommy. His costume gives the impression he is lower class and he is always filmed whilst drunk and being cheeky. what you see from Tommy matches Marcuse's theory.

Are there any cultural or fashion movements in Britain now that you think will be strong enough to form a collective identity?

The cultural movement that comes to mind is the 'football hooligans'. They wear the shirts of their club to show others that they are supporters of this team and therefore show there collective identity.  An example of this is Manchester. This large city is broken up into two footballing divides, Manchester United and Manchester City. Fans will wear their teams colours around the city to show support for their identity.









Argue ways that you could relate each theorists argument to one of our case study texts


Stryker's Theory 
In Alfie the view of the masses is that sex should only be after marriage. Obviously we know that Alfie does not take this view as his own. He instead chooses to sleep around with women before either of them are married. This shows he goes against the social expectations seen in the film and that were expected in the 1960's.

Althusser Theory
In Fish Tank we see Connor come into the family as a friendly irishman. He then starts to become more of a father figure to the daughters as the film goes on. This gives the audience an impression that he is a good man and the audience like him. In the scene where he takes Mia's tracksuit bottoms off as he puts her into her bed, we start to see that he might not be the person we first thought and the audience start to doubt him. The audience feel this way because of how little he knows Mia when this scene takes place. This recent view of Connor is shown to be correct as the film develops and we see him have sex with 15 year old Mia.

Marcuse Theory
At the beginning of Fish Tank our first impressions of Connor is that he is a friendly irish-man. The passive audience if this film will take their impression of Connor on face value and will think he is a genuine person.  Obviously later on the film we see that this is not the case.

Fish Tank Analysis

This film has won many awards + has been viewed abroad, how might a non-British audience view this representation of British Collective Identity?

Like we would with them they may take the representation with a pinch of salt, taking stereotypes as the true identity of Britain, however this film is exaggerated in some points which would fuel the views and opinions to a further extent, stumbling away from the looks of Buckingham Palace and Stonehenge they believe that our urban neighborhoods are full of high-tower flats and concrete looks.

From your point of view in this film realistic? Think about the fact that our cinemas have become 'saturated' with hollywood narratives.


We think that although this film has a realistic story-line, it is still exaggerated. If this was going

Fish Tank Questions

Is Conner a father figure to Mia?
Our overall opinion is that Conner does seem to act as a father figure to Mia until towards the end of the film where he takes advantage and starts a sexual relationship with the 15 year old.  Conner realises this and therefore leaves the family home and returns to his other life with his other family.  He acts as a dominant male in the household when her mum reveals him as her new boyfriend.




Do your decisions from the article changed after seeing the film?
Our decisions do not change after reading a review of the film before we watched it. The review stated that the lead character Mia was a hoodlum and possibly not excelling in her studies or friendships. We had a feeling she was part of an unstable family stricken with many problems due to the 3 strong women but this changes due to the introduction of Connor, the "friendly" Irishman.



What does the film say about the state of British families today?
The film suggests that all British families all live on council estates in rough areas where the parents don't really care about their children.  Families are seen as broken on the council estate as Mia and her sister only have their mum living at home.  The film suggests British families don't have much money and that the youths in families today are wild. Near the end of the film we see a difference in the way that British families are portrayed. We see Conner's family as a unit which suggests that not all British families are the same as Mia's.