Social networking has become a cultural movement because since Facebook and Twitter haven been introduced they have been an everyday thing that people have to use. Most people in Britain feel the need to have a Facebook account to talk to their friends and share pictures. Facebook is a way of forming your own identity and creating groups within the collective group of Facebook.
'Yobs' are becoming more popular across Britain and are still a strong collective group as they go to football matches and then get drunk and cause trouble. There is usually a meeting place and a ring leader who tries to start fights with rival fans. This is typical throughout the major London football clubs and is strong enough to for a collective identity.
2. Argue ways that you could relate each theorists arguement to one of our study texts.
For identity and labels we could relate this to the characters in Kidulthood, they are trying to act like lower class for example they wear tracksuits, act aggressive and sponge off benefits. All the kids act the same and try to be cool and hard by getting drunk and skipping school they all want to be the hardest. All the characters have their own small gangs and feel the need to authoritise themselves by beating other kids up or stealing stuff.
The theory of Interpellation can be linked to 'An Education' Because it makes Oxford seem like the most prestiguous university and the only option available for teenagers if they wish to do well later on in life, it also makes it seem that if you don't get into Oxford then you will not do well in life.
The theory of mass media can be linked to Alfie because the characters are told by the media and the culture that it is unacceptable to have an abortion or have sex before marriage. No one ever questions whether it is ethical or not, or whether they personally agree or disagree.
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