Blog Task.

1. Are there any cultural or fashion movements taking place in Britain now, that you think will be strong enough to form a 'Collective Identity.'

A fashion movement which is taking place in Britain now is the 'Indie' style. This has turned into a collective identity as people can recognise the style themselves and they can adapt to it. They see it as a nowadays trend which is acceptable and popular. This involves high street trends which have come from fashion runways. Male and female indie style usually is skinny jeans, checkered shirts, military boots, labels such as Jack wills and high street shops such as All Saints. However, in previous times this style would be seen as too feminine and people who dressed this way would be seen as unsuitable. Also, their hairstyles and music interests give the impression of the indie style.




2.  Argue ways that you could relate each theorists arguments to one of our case study texts.

A point that can be raised from Strykers theory on Identity negotiation is we interact with others to create an identity group. An example of this is the teenagers shown in "Kidulthood." They were shown as a group of people who could be seen as common due to the language they use, their behaviour and their costumes. Their behaviour fits in with this theory as its been learn't through the social group of young people in that area. A scene within the film that supports this is the scene with the shopkeeper and one of the teenagers stealing some alcohol. In this scene he uses informal language providing evidence that adults in this film don't understand the teenage way of speaking.

A point that can relate Althussers theory to an Education is Jenny's behvaiour. Althussers theory is people's representations are taken to be reality, therefore the media can portray someone depending on current affairs. This can influence people's opinions really easily. This is supported by Jenny's character in an Education as she begins as a naive young girl and becomes more confident over time in the film. This is shown through her costumes, posture and language. A scene that can provide evidence of this is when they were in Paris and Jenny is more comfortable in David's company.

A point that can relate Marcuse theory on binding the consumer to a mindless media mass and the film Fish Tank is the sterotype of Britain. The way Britain is shown in the film is non-working class and informal. This is a steorotype as not all areas within Britain are like this however non-british people will take this literally and believe what they see. A scene that supports this is when Mia is first seen approaching her home. We see the personalities of her family (mum and sister) who are rude and not well mannered. This provides evidence of the theory Marcuse created because it shows the media binding the consumer as a Passive Audience.