Roland Barthes Theory:The Signifier = Lucozade.
The Signified = -Previously a remedy for illness
-a popular brand through the bottle
-a sponser (sport rugby challenge)
-teamed up with men's health magazine.
-engergy drink for sport
-regular drink (just for flavour)
-global company
-range of products eg. drinks, gels, bottles, tablets, pouches when doing exercise, shots for sudden energy boosts.
-training packs online to buy advertised through sporty celebrities.
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