Red Bull

• Red Bull is the most popular energy drink in the world being first introduced in 1987 in Austria.

• They are now inolved in tournament sponsorship like the Red Bull X Fighters.  They have ownerships of many teams most notably the formula one champions Red Bull Racing and New York Red Bulls in the MLS.   Celeberity endorsements such as Reggie Bush, an NFL player and it even has its own record label.  
• They are stepping away from the norm by evolving into other enterprises.  
• They are also involved in sports clothing for the different teams they sponsor.  
• Puma are also linked with Red Bull.