Friday, 11 February 2011

semiology of the apple logo

the sign (signifier) is a silhouette of an apple with a bite taken out of it


the meaning (signified) is a software company which is the only one that could rival Microsoft

examples: when you see it, you know it's links to computer software
they have now expanded to MP3 players, laptops, phones, applications
they're constantly updating their products to appeal to the market
they also have stock and donate software to Pixar, an animated movie company

No comments:

Post a Comment