Friday, 20 May 2011

What impact has the internet had on media production, distribution and exhibition?

Internet's impact on Media Production 
- Anyone can produce media nowadays.  This links with the theory of participatory culture in which Henry Jenkins suggests that we are able to expand communities, extend opportunities and exchange knowledge. 
- There is an argument against this theory as most people who upload videos are white middle class males so there is still room for participatory culture to expand so a range of different cultures and types of people can get involved. 
- Furthermore to this statement that anyone can produce media the Crowd Sourcing theory by Jeff Howe shows that even people without a budget can produce.  Jeff Howe's theory is about when someone puts their intent out onto the internet and then get free support, information, ideas, labour from other people on the internet for a project they want to do.
- Charlie McDonell makes a living out of creating YouTube videos on his own channel called Charlieiscool.  He is a prosumer - the internet has a massive impact on prosumers!  He gets lots of money from sponsorship on his page and his website and is famous amongst his own fans.

Internet's impact on Distribution


Internet's impact on Exhibition

Plan for Exam Answer
- Introduction

- Main Body

- Conclusion

Tuesday, 3 May 2011

Music video analysis

Voyeurism:
Adam shows off his body before getting in the shower and then we see a close up of him brushing his teeth. We knew which close ups highlighted Adam due to better knowledge. This is a good way to sell the artist. Also Annabelle is included in the music video to attract a larger audience and appeal to the male audience. In the past we may have not included a girl in the video and would have just had the same 3 people.

Selling the Artist:
Adam has the most screentime and is the leader of his group of friends. However in previous videos we might have only focused on Adam but in this music Video Jack and Harry are given minor roles as the artist is sold as a group. We tried to sell the band image by having Adam,Jack,Harry hanging around school together as a group which links to the digipak. Adam is not sold as a cool/popular character because he is rejected and doesn't end up happy.

Lyrics/Visuals:
When the lyrics "touch you, touching me", everyone does the movement. The way we developed this skill is because of our better editing techniques, we could time the visuals to match the lyrics exactly and also manage which clips match what parts of the song - the editing is not completely in chronological order.

Music/Visuals:
At the beginning, the video is skipped along to match the beat and Adam's dancing matches it too. this has developed because we have learnt how to edit the video to the beat more accurately. The video fits the song because it is about the boys trying to win over 1 girl and all failing.

Intertextuality:
Adam is wearing a Superdry shirt which could be used as advertising. Also the video takes place in Long Road College. To maintain the costumes we made sure that we wore the same outfits when filming to keep the video fluent.

Genre:
The music is pop, we try to match the conventions by doing things such as adding a storyline relatable to the audience - students. We also tried to add as many jump cuts and videos of us singing and dancing. I think our skills have developed through our planning phase, we knew what locations to use, and what scenes we were going to do on what days - this level of coordination allowed us to create a video that matched the genre conventions.

Wednesday, 30 March 2011

Thriller Micro Elements




Sound

Earlier in the year we created an opening for a Thriller. One of the micro elements that was included was use of sound. We created a soundtrack that we thought fitted the whole sequence. It created quite an eerie and mysterious vibe, this is an example of non-diagetic sound. Another example of non-diagetic sounds is the sounds we used for the transitions for the flashbacks. We also used diagetic sounds, like the sound of the train at the beginning, and footsteps. We used visceral sound when the man is hit. This technique is used to emphasise and focus on certain sounds.

Editing

We edited the flashbacks to be viewed in black and white, so the audience could understand that it was in the past. This worked well along with the transition sound, to create a fluent change. Another editing technique we used was changing the speed of clips. We cut up a number of clips, in which we sped up and slowed down. This built up tension throughout the sequence, leaving the viewer on edge. We used simple opening credits which appeared by the side of the appropriate character. At the end of our sequence, we paused the film whilst the character was in 'mid-punch'. We created a break in the music to go with this. At the same time, our opening title 'Rependo' appeared on the screen.  

Mise-on-scene


Straight away, a scary isolated setting and location is put in place. This instantly informs the audience that something is not right. Costume is very important in our video, as it creates a hierarchy. Will, the obvious antagonist, is dressed in smart informative clothing, whereas Saul is dressed in bloody cheap clothes. We used make-up on Sauls face, to show he had been beaten and was in danger. The lighting in the scene is completely natural and dull. We purposely filmed in the evening to emphasise the eeriness, as darkness is associated with the Thriller genre.

Cinematography 

We used many PoV shots in our opening. The first PoV was in the view of the antagonist. This PoV shot is very strong and focuses on the protagonist. Afterwards, the next shot is in the PoV of the protagonist, and you can instantly tell the character can barely hold himself up. When the character does manage to look at the antagonist, he is looking up from a low angle. This shows that he is in a weak position.

SFX


We only used a couple of special effects, a fake gunshot and a stunt with the punch in the face. The gunshot made the death of Will's brother more vivid and realistic, as well as the punch.

Wednesday, 2 March 2011

How far does the representation of a particular social group change over time?

Representation toward British Class has changed a lot over time. An example of the change could be taken from Fish tank. In fish tank the representation of a lower class citizen is shown to be negative. However it is not shown to be the individuals fault but instead societies. In older programs and films like coronation street the poor people are poor because they are like billy the irish man in coronation street is very cheeky and poor. So you dont feel sorry for him as much. The fish tank scene of the girls smoking is a good example of how it is societies fault because a young girl wouldnt naturally be attracted to smoke.

Analysis Examples
Contains a lot of examples but very little terminology or analysis.
How far does the representation of a particular social group change overtime?

From An Education, which is about a family in the 1960's.  This family was portrayed in a different way to the family unit in Fish-tank. In An education the family was very close they spent time with each other and obeyed one another, an example of this is when Jenny's father made her study Latin despite her decision of not wanting to, she carried on with it to please her father. However in Fish-tank, which is about a family in present days, the teenager  Mia rebelled against her mother in every situation, they did not speak to one another and when they did it was in a spiteful manner. They had a very dysfunctional family, an example of Mia's rebellion is when her mother wanted her to go a behavior school and she never listened to her mother and completely disagreed with this idea. Styker's theory of a collective identity corresponds with the themes present in both films as Jenny is appealing to the wishes of her father, she reinforces her academic position in order to better herself from the standard that woman of the 60's were forced into at the time. Meanwhile, Mia has documented her mother's behavior and imitates it as a form of self defense. This social of a family changed dramatically overtime, as in the past it shows family in a positive aspect and in present days it shows family in a negative way.


GOOD INTRO:) & ENDING:)


T= Theory
E= Key Scenes, 2 Films, Mentioned character names.
A= explained Strykers theory well, used the past times well (dates etc)


- Improve by comparing film social groups to TV programme social groups. 

Paragraph...

"How Far Does The Representation Of A Particular Social Group Change Over Time?"


The film "Alfie" which was made in the 1960's shows that family unit was important at that time. There were expectations that people would abide by and if they did differently they were thought of negatively by society. An example of this is when Gilda is in hospital pregnant and she takes Alfie's surname when signing a form even though they are not married. She is embarrassed to be seen as unmarried woman carrying a child because women in those days were expected to not have sex before marriage and to not have a child out of wedlock. The film "Fishtank" is a perfect example of how family unit has changed over time. It was created in 2009 and is a representation of present day society in Britain. We see that single parent families are much more accepted in modern day Britain. For example the main focus is a single mum and her 2 daughters. As a modern audience we do not question where the father is in this family, we just accept it as the norm. Where as an audience in the 1960's would be shocked at this family set up.  


  • Good examples to back up the first point however they could have a more detailed example for FishTank.
  • Needs to have a theorist to link with the ideas to get Terminology marks
  • Good analysis of Alfie and FishTank as it shows understanding.
  • Needs to have more Terminology

Exam Question Answer

"How far does the representation of a particular social group change over time?"
  
The films An Education and Fish Tank representation of Britishness is very different.
An education is based in the 60's, It represents traditional British family morales, such as women working at home, and men being the main source of income within a house hold, how ever Jennys education is still very important mainly as a way to represent their class if Jenny is to go to university.
For example Jenny confronts her parents about being with David as before she is with him they are dedicated to getting Jenny to Oxford, how ever when she starts dating David her farther relaxs, and would accept her becoming a house wife with David because he is a middle class man.
The family in Fish Tank contrasts this as it is a challenge to keep Amelia in school, and her single parent mother couldn't care less if her daughters at school or not, it suggests how family morals have change over the last 50 years as she is a single parent, in the 60's this would have been frowned upon deeply and she would be classed as lower class.

NOT FINISHED



T
E
A


IMPROVEMENTS!
Lack of textual and theory analysis and terminology.

How far does the representation of a particular social group change over time?

We have seen through television and film that British teenagers have been portrayed differently through time. In Misfits we see how British teenagers behave nowadays and see that they are disrespectful and rude towards others. We see this in the first scene of misfits where the british teenagers are shown to be rude when they swear, fight and ignore there probation worker. This shows how british teenagers have become rebellious. When we look at Marcuse's theory of passive audience we see how this may have effected the audience and how nowadays people accept youth acting in this way as the norm. When we compare this to An Education we see how teenagers in the 1960s acted. In the scene where we see Jenny and her friends smoking they are very excited and feel that they are being rebellious. this shows that it was not very common for teenagers to go against the "rules".  


terminology 
example
analysis


positive feedback:
-used theory well
- examples were relevant and worked well
-analysis was clear

improvements:
- explain the theory more
-stronger analysis, they need to add their own opinions.

How far does representation of a particular social group change over time?

The films Alfie and Kidulthood represent Britishness very differently. The 60's film Alfie represents British language and characters as quite stereotypical. We can see this in scenes like when Alfie comes home to Gilda, they use cockney language and many slang terms which was common for their class. In relation to this, in Kidulthood, the language is very different and less stereotypical for British people. We can see this in almost every scene, especially in the courtyard of the school. Although you could argue that this shows how language has developed, it still shows how there's a language gap between classes. The classes in both of these films have their own, private slang terms. For example we can see this in the girls who commits suicide's house, her parents speak in a more proper way than most the other characters in the film who are lower/working class. This gap in the classes relates to Stryker's theory of Identity and labels as the kids adapt their language to the people around them because they belong to that group. In our opinion we think that none of these representations are relatable to use as they are representing Londoners specifically.


You could use more media terminology when describing the examples given to reinforce the points made. you should include textual analysis and theorist terminology more. Also you could explain the examples given in more detail so that the reader can understand what is going on.





How far does the representation of a particular social group change overtime?

From An Education, which is about a family in the 1960's.  This family was portrayed in a different way to the family unit in Fish-tank. In An education the family was very close they spent time with each other and obeyed one another, an example of this is when Jenny's father made her study Latin despite her decision of not wanting to, she carried on with it to please her father. However in Fish-tank, which is about a family in present days, the teenager  Mia rebelled against her mother in every situation, they did not speak to one another and when they did it was in a spiteful manner. They had a very dysfunctional family, an example of Mia's rebellion is when her mother wanted her to go a behavior school and she never listened to her mother and completely disagreed with this idea. Styker's theory of a collective identity corresponds with the themes present in both films as Jenny is appealing to the wishes of her father, she reinforces her academic position in order to better herself from the standard that woman of the 60's were forced into at the time. Meanwhile, Mia has documented her mother's behavior and imitates it as a form of self defense. This social of a family changed dramatically overtime, as in the past it shows family in a positive aspect and in present days it shows family in a negative way.

How does the representation of a particular social group change over time?

How does the representation of a particular social group change over time?


The film Alfie was set in the 1960s that showed the representation of family in a different way to films contemporary such as Kidulthood. In the 1960's families were more traditional in the values they portrayed and their beliefs. They believed that if a woman became pregnant, it was vital for them to be married to ensure they stayed a part of society and remained respected. A key scene that supports this was when Gilda was in hospital after giving birth to her son and told them she was married to Alfie by wearing a wedding ring. This explains that people stuck to the general expectations of parenting in the 1960s. A theory that supports this is Stryker as he claims that if there is a social expectation, people stick to it. Therefore, if females were pregnant they were seen to be married, this is why Gilda pretended to be Alfie's Wife. 

In comparison, Kidulthood was set in present day and showed a group of teenagers behaving in different ways. The one character who came from a typical family were her parents stayed together, was the only character to show her unhappiness by committing suicide. However, the other females were seen to come from broken homes with parents who were divorced but dealt with life as it went on. A key scene would be at the beginning of the film where katie was being bullied by other students and the other teenagers were ignoring the fact this was happening. This represents families as this shows how children's behaviour can change due to their background and lifestyle (parents lifestyles). A theory that supports this is Marcuse as the media creates a profile that divorced parents can only create a misbehaved child. If this is what is in the media then people believe it due to them being a passive audience.

Film's aren't the only form of media that represents families in different ways as the TV series Misfits shows this too. In the TV programme, nathan, the main character, is thrown out of his house due to bad behaviour and upbringing by his mother. This shows how people push each other away in certain circumstances. 


- Good key scenes are used as examples
- Good background knowledge to help the reader understand the time periods etc


- More terminology and theorists are needed
- More analysis of key scenes

Essay Question

T/E/A

Terminology - The essay refers to representations of media of a nuclear family very well, however it is only applied to 2 Theorists, Marxist and Althusser. Because of this they will have lost marks as they are supposed to apply it to atleast 3 of the theories. They compare an ideological and superficial families in media and how they are represented, Also they talk about the representation of society e.g. capitalist and patriarchal society.

Examples - Family being shown in the 1959 Cirnflakes advert and the 1960's Fairy Liquid advert.
Both show the traditional nuvlear family. This representation is also apparent in films such as the 1970s film Halloween. This film has a monstrous killer who was raised in a dysfunctional family.

 Analysis -  

TEA Analysis

This person uses plenty of terminology when talking about the different theory's and seem to know what they are talking about. For example They state a theory and then describe what it is and back it up with an example from TV or film. He uses at least 3 different theorist which shows good knowledge and deserves higher marks. There are lots of examples in the essay which is good but there isn't much detail in some of his points.

Terminology - 6
Evidence - 12
Analysis - 12

30

Essay Question

The essay we had to read has been given a level 3  in terminology. The reason for this is because he mentioned 3 different theories and  terminologies. These are Marxist theories Althussar and Geraghty and Butler theory.
We found that in the essay example was commonly used helping explain and explore his/her points. There was a sufficient amount of example to award it a level 3/4.

The writer of this essay gave a good annalysis for each example and terminology. We gave him level 3 x

Essay Analysis - TEA

From reading the essay answer and evaluating it we have come to the conclusion that it has both positive and negative points.  We feel that there was a lot of good analysis in the answer but we feel they need to include a lot more terminology and theories.  The answer only included 2 theories which were the Marxist theory and the Althusser theory. Their terminology could be more media specific to enhance their answer and show their media knowledge.  Also, although there is a lot of analysis there isn't much on the candidates own opinion.  We feel if they included this, the answer would be much improved.  We are happy with the examples used in the essay answer as there is a range such as "Eastenders", "Shameless", "Cinderella Man", "2009 Lloyds TSB Advert" and "Facebook"plus many more.

T - Level 2 
E - Level 3
A - Level 4

Essay Analysis - TEA

From reading the essay answer and evaluating it we have come to the conclusion that it has both positive and negative points.  We feel that there was a lot of good analysis in the answer but we feel they need to include a lot more terminology and theories.  The answer only included 2 theories which were the Marxist theory and the Althusser theory. Their terminology could be more media specific to enhance their answer and show their media knowledge.  Also, although there is a lot of analysis there isn't much on the candidates own opinion.  We feel if they included this, the answer would be much improved.  We are happy with the examples used in the essay answer as there is a range such as "Eastenders", "Shameless", "Cinderella Man", "2009 Lloyds TSB Advert" and "Facebook"plus many more.  

T - Level 2 
E - Level 3
A - Level 4

Example Of Exam Paper...

We think that this answer is quite good as the person uses plenty of terminology and examples to back up her opinions. Her examples are very detailed as it describes what happens in the advert, date it was released etc. Even though she has plenty of terminology, it is quite repetitive for example, nuclear family is mentioned too much which makes it seem like the person has forgotten the other theories and that is the only one she can remember. The analysis in this piece is good as they back up their examples well and have plenty of evidence.

Terminology:  6
Evidence:  15
Analysis:  14

Overall, we have given this person a Level 3.

Positive and Negatives of example answer.

Positives: 
In the example answer we were given to analyse, we feel that there were a number of both positives and negatives. Some of the positive points that we found were the use of terminology and the examples these points were backed up with. The writer of this piece named 3 theorists, Althusser, Marxist and Geraghty and Butler. The writer then explained what the theories meant very clearly and thoroughly.


Negatives:
However, we thought the analysis was poorly written due to the fact that it wasn't detailed enough seeing as you get most of your marks from the analysis. The analysis let them down as they included lots of terminology and examples which was their strongest areas.


Terminology: 6-7 Level 3
Example: 8 Level 4
Analysis: 4-5 Level 2

Review of a past exam answer

Positive points :

- explains their points clearly
- has lots of relevant examples
- well structured

improvements:

- include more theories (3 theories)
- more analysis
- to include more of their personal opinions

After looking at this answer we decided to give it a Level 3.
Terminology = 6
Example = 14
Analysis = 12

Thursday, 24 February 2011

X Factor

1. Should Images be mediated/censored or should we have free choice? 
The images shown on programmes such as the X Factor are all relevant to the narrative of show. As this is a family orientated programme, all images are appropriate and therefore there is no need for any images to be mediated/censored. 


2. If we think that Films/TV can have negative impact can the positive impact be as strong? 
The positive impact the X Factor has is that an audience is able to watch someone who has talent become well-known. It gives people of all ages a chance to show their abilities to sing. The negative impact the show has is that people believe now-a-days that it is fixed and that the show is edited to allow people to sound better and to sound worse. The show was created to give people from all walks of life a chance to perform and they still get to do that, therefore I feel the positive impact of the X Factor is as strong. 


3. Do you agree that Film/TV can change a persons behaviour? 
Depending on the film/programme and the age of the viewer, I believe that film/TV can change a persons behaviour. If the film/programme has a lot of violence and drug use in it and doesn't show the full effects of it then I feel that the media is encouraging people to become violent and maybe take drugs, this is because younger people watch a show and believe they can relate to it. If the film/programme is family orientated such as the X Factor then the only outcome when changing someone's behaviour is that they become more confident to express themselves. 


4. Do you think the TV programme should be banned? 
As the people participating on the programme are self selecting, volunteering themselves to be on the show then they have agreed to all terms and conditions suggesting they are willing to be a part of the X Factor. Because of this, they know what to expect in the long run therefore I feel the programme should not be banned for reasons that participants have agreed to the footage on screen and that it is a good, fun family programme. 

Thursday, 17 February 2011

Charlie Brooker, Aspiration.

Postive and Negative points about media and television adverts and how they effect people's lifestyles and ambitions.

Positive:
- Graphics have improved over time
- Informs people of certain information before buying a product eg. cars.

Negatives:
- Unrealistic
- Adverts attach fantasy
- Encourages investments to be made
- Groups still exist and are separated by this
- Superficial lifestyles shown on programmes and adverts
- Celebrities are used to encourage sales but doing so by telling audiences that they are special without knowing them.
- Power of the media and the way its portrayed using Celebrity faces.
- Dillusions
- Blames the media as to why people now behave badly eg. Drink to get away from knowing they aren't as wealthy as others.

Wednesday, 16 February 2011

Shameless

1. Should images in your case study be censored - If so why!?

Shameless has had scenes encouraging drug use explicit images of pills being taken at the pub in everyday life. This politically incorrect lifestyle isn't portrayed in a negative way very often. Drug taking is often portrayed with having a good time including alcohol consumption and fighting.

2. If you think your case study can have a negative effect on collective groups, Could it have a positive effect?

Although drugs and alcohol consumption isn't portrayed in a negative fashion on the whole the lifestyle of the residents included in Shameless isn't one where we would look up to or aspire to be like. In the sense it could give the impression to steer clear of crime, drugs, etc, etc. People being put away in jail for committing crimes also creates awareness of the consequences of doing such things.

3. Do you agree that your case study could influence someone's behavior?

Yes I agree in the way that drug taking is included in the program in such a 'day to day' way. this may influence others that this isn't such a big deal as these people don't think of the consequences and consequences arent always shown as a direct impact on the person.

Daybreak

Should images in your case study be censored - if so why?

- Daybreak is usually on at the time people wake up and have breakfast I believe that the news and stories they display are usually related to showbiz or on physical appearances, this makes me feel that when people are waking up the first thing they are subjected to is how people are dressed and which celebrity has done something bad etc. This probably cannot be censored but to be toned down and focus on a more balanced lineup of stories.

If you think your case study can have a negative effect on collective groups, could it have a positive effect?

- Possibly as some groups of people could be subjected to negative views and then people watching the programme are influenced by what Adrian Chiles and his opinion furthermore how children may feel that this is the only side to the story and not truly realize the entire background leading them to a future of not understanding and being bias and one-sided. Moreover guests are either Celebrities or Musicians etc. People then see them as role-models but this would again mean being influenced by celebrity culture.

Do you agree that your case study could influence/change someone's behavior?


- Yes I do believe that my case study could influence people into changing their behavior not necessarily the older audience but children who are watching it with their parents may only see it as the only side and always rely on what the media's opinion and not their own.

Effects Debate

Misfits
1) Should images in your case study be censured - if so why?
I don't feel that images in Misfits should be censured because a lot of it are things that would never happen in real life. The teenagers have superpowers so are under unsual circumstances which no one in real life can relate to. However, lots of their actions may be influential, such as killing or harming people to avoid getting in trouble, though it is very unlikely that anyone would follow their actions.

2) If you think your case study can have a negative effect on collective groups, could it have a positive effect?
I think it could have a positive effect on people because it has many aspects that may be helpful to people in real life. Nathan has troubles with his father but they soon forgive each other and forget the past. This could be useful for children who have fallen our with one or both of their parents. Another positive effect is discrediting drug use. When the Misfits take the drugs at the party, they have a negative effect on their superpowers and cause a lot of trouble for them. While this obviously won't happen in real life, it does give a negative representation of drugs which is useful for preventing drug use.

3) Do you agree that your case study could influence/change someones behaviour?

I agree that Misfits could help to change someones behaviour. Simon starts off as the quiet one who is not very social. As the story progresses, Simon starts to engage in conversations and becomes a better person. This could have an effect on teenagers who are nervous by showing them that good things can happen if they become a bit more social. As said earlier, it could also help broken families by encouraging people to forget the troubles they have and start talking again.

The Effects Debate

Eastenders


1) Should images in your case study be censored - if so why?
There should be censored images in Eastenders because it is a family peak time soap, therefor legally cannot show explicit scenes of sex, drugs, and violence or language.
Because its a family program there is no need for explicit scenes, they are able emphasis the impact of drugs through the outcome e.g. Phil Mitchell's crack addiction resulting in violence, theft and health.
Sex scenes are kept to a minimal because its not a glamorized program, and is supposed to reflect the lives of normal people, and everybody knows that people have sex, and what happens.



2) If you think your case study can have a negative effect on collective groups, could it have a positive effect?
Eastenders can have a positive effect on collective groups as it is a honest program reflecting the realism of today, recently Heather Trot a single mother has found it hard supporting herself and her baby as she cannot afford the rent, some people may believe its negative on others in that situation however reflects the realism of today, that people do struggle.
To counter the negative effect, to make it from a neutral perspective they show how people respect the situation she is in and offer support for her, this helps present that everyone is equal and gives a friendly atmosphere to Albert Square.




3) Do you agree that your case study could influence / change someone's behavior?
To make a program entertaining there has to be controversial scenes such as crime etc otherwise they would lose viewers, they need to come up with new and improved story lines otherwise it becomes the same old same old.
Over the last year Ben Mitchell was bullied, and Eastenders emphasized how scared he was and how children are influenced by adults, how Phil would have reacted physically and how is brother Ian would have taken reported the bullies.
To make it entertaining Ben was influenced by his farther and attacked a bully, this could have been controversial as children may have been influenced, how ever Eastenders always make a wrong, a right, and Ben was sent to Juvi, this helps counter act the chances of influencing viewers, as they see the shocking outcome.

The Effects Debate...Kidulthood

Kidulthood...


1) Should Images In Your Case Study Be Censored - if so why?
I think that even though some of the images in Kidulthood could be disturbing to some people, for example when Trife cuts the 'C' into a man's face. These images show the audience what really happens in gang violence and what situations members of gangs can get into. The film is based on actual newspaper articles that the director had read over a year so the images seen have actually happened to people which makes them more dramatic and believable.

2) If You Think Your Case Study Can Have A Negative Effect On Collective Groups, Could It Have A Positive Effect?
The positive effect on the audience is that people not from that area can see what actually goes on. Because  I'm from Cambridge there isn't really any gang violence in my area so I don't know the situations and consequences but from watching 'Kidulthood' I can see that most teenagers are set into a gang and have to do certain things to become a gang member for example taking drugs. Reputation is everything when being in a gang so people have to keep up with the expectations and follow certain rules.

3) Do You Agree That Your Case Study Could Influence/Change Someone's Behaviour?
I think that watching 'Kidulthood' can easily change people's views and opinions on British teenagers. People watching this from abroad could see this film as quite negative as it's based around violence, sex and drugs. They may be quite shocked by what they see whereas people living in England might not be as shocked as they may have seen programmes/films which are based around the same sort of images.

My Big Fat Gypsy Wedding

1.Should images in your case study be censored - if so why?

There has been clouds of controversy over this program and whether some things in it should be censored.  One camera recording in the series that has received, probably, the most controversy of all was a shot where girls as young as 6 were dressed in skimpy clothes dancing like R&B dancers. The main reason for the controversy was the fact that the shot was inappropriate as young girls shouldn't be put on TV in this way. However other Gypsy communities have hit out saying its a misrepresentation of their culture and will create friction. I agree with both sides to the argument and feel that it shouldn't be shown on TV... in that way. The program is a documentary and should show what it sees it should also make obvious to the viewer that the actions on screen are specific to that certain culture and not create a generalisation of all Gypsy cultures.

2.If you think your case study can have a negative effect on collective groups. Could it have a positive effect?

I believe the program can and already has had a negative effect on Gypsies all around the UK. There have been reports if Gypsy children being teased and mocked at school by other pupils, about the program. This is unfair and only the program and the way it has been made is to blame. However there could be a good side to this program. The awareness of Gypsy/traveler culture has been raised. Issues surrounding the eviction of Gypsies, which can be very traumatic, have been documented and discussed on the program. This has lead to a better understanding and empathy toward the culture.

3.Do you agree that your case study could influence someones behavior?

Yes I do agree with this statement. People may act differently toward Gypsy communities and have already acted differently. Cases of business and contracts involving Gypsies have fallen through and been canceled and the program has been blamed as it has scared off customers.

The Effects Debate - Bronson

1. should images in your case study be censored - if so why?

There is alot of graphic violence, nudity and language throughout the film. But since the film is based on a true story, it's vital showing the brutality of Michael Peterson's existence

2. If you think your case study can have a negative effect on collective groups. Could it have a positive effect?

It could have a negative effect on people's ideas of the working class as they are seen as being very violent and unapologetic, it could also have a negative effect on the prison system as a criminal is depicted as a charismatic rebel in a stylistic film. It could have a positive effect on Michael Peterson himself, as he is now immortalised in this film and his story will reach wider audience

3. Do you agree that your case study could influence/change someone's behavior?

I think it could deter someone who is considering robbing somewhere by seeing how brutal prison can be, but then Peterson is so likable that in turn someone might want to be just like him. So I agree that it could influence someone's behaviour because it's designed in a way to get a response out of you

Harry Johnson Effects Debate Questions

This is England '86

Should images in your case study be censored - if so why?
No I don't think that they should. The program is meant to be realistic and as a drama it should be dramatic. If you remove the most risky scenes then the program doesn't stay true to real life which is the one of the main selling points of the program. Also, most of the key scenes are explicit and it would be hard to tell such a adult story without the scenes. The programs main audience is adults so there wouldn't be much need to censor scenes that would corrupt children as they shouldn't be watching.

If you think your case study can have a negative effect on collective groups, Could it have a positive effect?
I think that This is England has a negative effect on Britain. It gives the impression that it is quite rough even though the series is only set in one area, in the past. In some ways in can give a positive effect as the audience relates with the main characters who always try to do well but in the end all the characters seem to have done something shameful which further reiterates the generalisation that all British people are lower class and live rough.

Do you agree that your case study could influence/ change someone's behavior?
I think that it could influence younger viewers to act in the same way as them. It portrays their lives as carefree and without consequence, they drink all the time, fight all the time yet act like a big, loving family which looks like an attractive way of life to some people. Most viewers however are watching the series as a way to feel nostalgia for their own past so it would be unlikely to change their behavior and probably just remind them of their past.

'Hotter Than My Daughter' on BBC3

1. Should images in your case study be censored - if so why?
I feel that this programme is very inappropriate as mothers shouldn't be competing against their daughters to look better than them.  

2. If you think your case study has a negative effect on collective groups, could it have a positive effect?
I do not feel that it can have a positive effect as teenage girls already have so much pressure on them to look good from TV and film and beauty adverts.  If their mums are competing with them to look good or "hotter" than them it is only going to spur them on to go to extremes to looks so good.  Girls feel inadequate if they don't look as good as the celebrities they see on TV and I feel its wrong that their Mum's are like this too.

3. Do you agree that your case study could influence /change someone's behavior? 
Yes, I feel that this programme can influence British teenage girls behavior as they will go to extreme lengths to look good in a world that already puts pressure on people, especially girls, to look a certain way from Hollywood films to gossip magazines.   





The effects debate - X Factor

Should images in your case study be censored-if so why?

I think that there are not any images that need to be censored because there are not any images that are not suitable for younger viewers or that may offend people. I believe that there are not any images that would have any effects on collective groups.

If you think your case study can have a negative effect on collective groups, could it have a positive effect?

I think that in the earlier stages of the program X Factor can have a negative affect because they put the people who cannot sing on TV. This encourages people to laugh at them and they then become known for this. I also think that it can have a positive affect because it can lead to people becoming well known for a good reason and for a talent they have. I believe that it only really has an effect on single people and not really on a whole group because it is the way that the person performs rather then what they do in there everyday lives.


Do you agree that your case study could influence/change someones behaviour?

I do not believe that X Factor could change someones behaviour because it is not a situation that people would normally find themselves in. I believe that it can only really change their opinions of other people but not the way that they behave themselves.

Take me out

1) Should images in your case study be censored - if "yes" why?
I do not think that images in Take me out should be censored because they do not harm society and do not show peoples amazing lives which people would aspire to, just normal peoples lives.

2) If you think your case study have a negative effect on collective groups, could it have a positve effect?
I think that it can have a negative effect on some groups as the lonely people who sit at home watching it e.g. me and holly pass judgment on the people who go on the show. this brings out a negative side of people and could make them bitter to people e.g. how holly is mean to people in class. It also has a positive because it gives people hope that there are some good looking people who want to go on dates out there and you should not give up.

3) Do you agree that your case study influences change in someones behaviour?
I agree that some people may change their behaviour and become more confident to go out and talk to other people and try and get a date if they are lonely, but for some people they just think it is a joke and does not effect them at all. The show aims to get single girls to go on a date with single guys, but the girls turn off their lights for silly things which means that some men could not take part in something because it would look silly. Some girls are just so desperate for a date e.g. Lucy and Jojo who leave their light on for everyone which means their behaviour has changed to liking everyone because they are desperate.
 

The Effects Debate

What different effects does Charlie Brooker say repeated visions of middle class lifestyle is having on British people?

Over time our perception of having a good quality of life is to match that of celebrities. We are exposed to these "lifestyles" through the media such as adverts, programmes and magazines and this has led to us believing that we must follow this lifestyle by purchasing lavish and expensive goods such as the hyped-up goods we see advertised in the exaggerated commercial breaks.

TV programmes such as Gossip Girl and Sex & The City create a vision that life is full of 'beautiful' looking people having arguments about who has the best dress or boyfriend and when they try to touch on truthful and realistic scenarios they manage to remove all seriousness by deploying a single-minded view to which the audience is glued to.

News-agents are full of magazines with large bold headlines displaying who has had plastic surgery or who is splitting up with their husband because he was sleeping with someone else. All these magazines are displaying very inferior blemishes to such a large scale that people literally judge a book by its cover (magazine in this case).

British people have become so attached to the effects that the medias representation of middle class lifestyle it has become a necessity to better others and even family and friends. This leads to British people not having a realistic perception of life and being unable to comprehend with real life scenarios.

THE EFFECTS DEBATE WILL + SAUL!

What different effects does Charlie Brooker say repeated visions of middle class life style is having on British people?



- Makes viewers aspire to the glamorous lifestyles that are seen over the television. That are made to seem possible however in reality these are very difficult things to achieve.

- Programs about successful families and business people spending on luxurious houses and cars etc have lead to people becoming indebted as they think that material wealth is what they want.

- The rich lifestyle of people on TV such as "My Sweet 16" have become so accustomed to the disposable income. That they become "spoiled" and unappreciative to even a 67,000 pound car for there birthday.

- Young people are being brought up in a world where they expect to be treated like stars. With children programs like Hannah Montana, for example, young girls are bred into the belief they can become beautiful singers and live happily ever after.

Charlie Brooker video question

What effect does Charlie Brooker say repeated visions of middle class life style is having on British people?

One effect is that gives people unrealistic goals which they are unable to achieve, this gets there hope up only to be crushed when they find out they can not become who they see on the TV. Also TV makes the children who watch shows such as cribs, want those houses and makes their egos grow and they become spoiled and blind to see that they wont reach where they want to be. It is not just TV shows that effect the public adverts cloud peoples judgment on things, as everything is presented in an unrealistic way and made to look better and more important than it actually is. The media represents celebrities as idols and some of the more successful people as villains for striving for the best e.g. Alan Sugar when he fires people. When normal people read magazines and see the celebrities on televisions it makes them depressed because  they cannot become these people and then eventually they hang themselves and then discover that when they are dead they become famous e.g. Van Gough.

What different effects does Charlie Brooker say repeated visions of middle class lifestyle is having on british people?

  • everyone expects the best because of competitive nature of tv - As television becomes more modern and glamorized the industry becomes more and more competitive therefore creating more glamorized television raising everyones expectations of every day life
  • The public want to to be as glamorous as people on tv, however tv isn't real, and real life isn't perfect.The public now see what they see on tv to be the norm, and there for expect there lives to be glamorous e.g. My sweet 16 - Teenagers expect their parties to be as over the top as theirs as they see middle class celebrating in style a couple of days a week, therefore it becomes a normality in their lives.Not only does it effect the audience but it affects middle class as the sweet 16s become less and less grateful for their wealth and expect everything to be perfect.
  • People are treated how they are portrayed on television - e.g. Ian Beale isn't in the public eye, because he isn't a glamorous person yet he is one of most well known soap characters on tv, and has achieved more than people such as Katie Price.

Effects Debate

What different effects does Charlie Brooker say repeated visions of middle class lifestyle is having on British people?

He says that the repeated visions of middle class lifestyle is giving a false representation of life and making unreal expectations. These are not possible to live up to and lead to making people feel inadequate. Things are always over the top and make people feel their lives are boring as these exciting events will never occur in their lives. They are also creating delusions for children who think they will grow up to be like the people on TV which is very unlikely to happen. They ignore the truths of real life and don't portray the 'real world'. The focus is on money, popularity and looking good rather than family values and working your way in life.

Friday, 11 February 2011

Semiology...

FISH TANK

Signifier- Sky and clouds painted on Mia's bedroom door
Signified- Escapism
Sign- She can't leave her lifestyle, she is trapped

Signifier- Little sister always watching "Cribs" on the TV
Signified- A rich lifestyle is the norm in today's society as it is always displayed in the media
Sign- They want that lifestyle but they are not making the effort to get there e.g. Mum has no job, children don't go to school

AN EDUCATION


Signifier- Chanel Perfume
Signified- Glamour and wealth
Sign- It wasn't available in England at the time and was very expensive and luxurious so everyone wanted Jenny to buy it for them from Paris

Signifier- Trip to Paris
Signified- Wealth
Sign- Jenny's trip to Paris was seen as a once in a lifetime opportunity back then, all her school friends were jealous because they knew they would never be able to go themselves

Sign and ting

Misfits
Signifier - Orange jumpsuit
Signified - By the community service
Sign - Shows the diversity between the people

Alfie
Signifier - Single men
Signified - Jumping from women to women
Sign - Shows no consideration to caring for females


Kidulthood
Signifier - Making a gun
Signified - Crime
Sign - Crime is reflected in the youths as they are making guns for the older generations

An Education
Signifier - Values of women
Signified - Expect her to go to Oxford knowing she will have limited job opportunities
Sign - She wants to rebel with David

Upstairs Downstairs
Signifier - Black shirts
Signified - Black clothing
Sign - Violent protesting

Sign/Signifier/Signified

Kidulthood:


Signifier= Confrontation between the white teacher and the black student
Signified= Conflict between the races and that their is a generation gap between adults and kids
Sign= the kids run the school and intimidate the teachers and have more authority


Signifier= Kid stealing a game boy
Signified= A boy in the year above stealing a game boy
Sign= Shows a divide in the year group and to show a hierarchy within the school

Fish tank


Signifier= White horse
Signified= A chained up horse which is being starved
Sign= Mia represents the horse as she feels like she is being restricted in life and wants to be free.





Signifier= Connor
Signified= Just the mums boyfriend
Sign= Connor is a father figure for Mia and is providing her with a better life









 Misfits


Signifier= Orange Jumpsuit
Signified= Shows that the characters are doing community service
Sign= A way of helping the characters show off their own personalities and standing out







An Education

Signifier= Jenny smoking a cigarette
Signified= Just a girl smoking
Sign= Jenny is smoking to try and become more mature and to get noticed







Alfie

Signifier= Abortion
Signified= A common abortion at the time
Sign= Shows that Alfie doesn' t want to ruin his reputation and is not bothered about the baby

KIDULTHOOD Signifier.

Key scene... When 'trif' (trevor) stares at the teacher to intimidate him
The signifier ishe is a trouble maker and the signified is its his own fault. However there are hidden signs like the teacher isn't in control so the youth take over. 

Key scene... When the girl and boy are having oral sex behind the tree in the playground. 
The signifier is the disgusting rude and bad manored youth and the sign is the youth are disgusting and the signs are the teachers havent taught them well and maybez the childrena re bored with the rubbish routine of life.

Key scene... 

Roland Barthes Theory - Semiology

Are You Being Served?

Signifier = The departments are separated
Signified = They are for different sections of the store i.e mens and womens clothing
Sign = Men and Women are separated in society at this time.

Upstairs Downstairs

Signifier = The two sections of the house are divided
Signified = Upstairs for the owners of the house, Downstairs for the workers.
Sign = Shows the divide between classes. The workers are the lower class and the owners are the higher class.

Alfie

Signifier = Abortion
Signified = Character does not want the child.
Sign = Society at that time would look down upon women who have bastard children.

Semiology within our key texts.

Key texts:
-Alfie
-Kidulthood
-Misfits


Alfie:
In Alfie the curtains in the kitchen, (the signifier) could be used to show a divide in the rooms in his flat. This could be there to separate men and women and their stereotypical roles in the home, for example women work in the kitchen and men go elsewhere. It can also mean that men and women can hide things from one another, for example when lily is having the abortion, she closes the curtains so Alfie could not come in or see her.





Kidulthood:
In Kidulthood the gun in the grit box (the signifier) could be used to show that the youths in the film hide dangerous objects in the daylight. The sign is that young children are using school facilities to make weapons and store them.







 


 Misfits:
In Misfits Nathans mum kicks him out of the house (the signifier) and this shows the type of family unit he has as being unstable. This could be there to show the audience that this family issue could be the reason as to why he is doing community service.

Semiology of our key texts

In Fish Tank, the signifier is a heart shaped balloon flying over the council flats, the signified is that there is a silver lining, the sign is that after all the difficulties she has experienced, there is still a shred of hope for her, she now has got freedom and the fact it is heart shaped represents the love she has for her family.





In An Education, the scene where David pulls out the banana is the signifier, the signified is displaying how much of a fraud David is being to Jenny. The sign is that he would rather hide behind stories he has made up than show Jenny who he really is, in this, the banana is meant to compensate for his manhood.


In Alfie, at the very beginning and at the very end of the film there is a signifier of an abandoned dog running round the streets. The signified is that no one wants to look after the dog and it has to fend for itself. The sign is this represents the life Alfie has chosen at the beginning of the film is ultimately not the life he wants at the end but he is stuck with it. He ends up like the dog: lonely and forgotten

Signifier/Signified

The Disney logo is a Signifier and origionally the Signified was just to show that it was a Disney film.
Now the Sign has become many different things Disney now represents CD's, Memorabillia, Theme parks , Certain characters.

'Apple'

Apple were originaly thought as computer software and hardware designers and producers. However over recent years they have widened there range to Iphones, Ipods (MP3/4 players), Ipads and laptops. Ipods were there first change in technology introduced in 2001.